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Where can I find advertising expenditures by company or brand in different media?

310 views   |   1   1   |   Last updated on May 26, 2015    Marketing and Advertising

 

Use the database, AdSpender.

The print version, Ad$ Summary, is available in the Lehman Social Sciences Library in the Business Collection (HF5802 .L4). Coverage: 1974-2005.

Additional information on advertising expenditure can be found in this print publication, Advertising ratios & budgets, which is available in the Business & Economics Library in the Reference Stacks (HF5802 .A26).